About LSC

Lauren Schlau Consulting is a Los Angeles boutique market research and consulting firm operating since 1992. We’re known for our expertise and experience in economic development sectors of travel/tourism, hospitality, downtown districts, retail, and cultural arts. Clients include large and small for-profit companies, not-for-profit organizations and governmental agencies throughout the western United States.

LSC is recognized and respected for reliable, applicable, understandable and actionable custom research. Our collaborative approach and analytic insight beyond the numbers contribute to high quality and satisfying results, and the basis for effective research-based competitive strategy.

We assemble and manage teams consisting of professionals best suited for each project to optimize effectiveness and efficiency.

LSC employs quantitative and qualitative research methods as needed to gather the data and information to meet clients’ specific expressed (and sometimes implicit) goals.

Professional Involvement

LSC past and current professional affiliations include:
Lauren Schlau, Founder & President

About Lauren Schlau

Founder & President

Lauren began her professional career in consumer market research, and has become a well-known and respected analyst and consultant. Prior to founding LSC, Lauren was a manager at hospitality consulting firm PKF Inc., research director at the San Diego Convention & Visitors Bureau and was employed by or consulted to the City and County of Los Angeles, and State of California.

She has been a force in local community/economic development with appointments by elected officials to local advisory committees for a new business improvement district (BID), a community plan development committee and a design board to review the development of a public/private community retail center.

Lauren is a dynamic speaker on travel, hospitality and research, featured by various groups, including the Western Association of Convention & Visitors Bureaus, CalTravel, Southern California Visitor Industry Outlook Conference, Oregon Restaurant Association, Rotary5 LA, as well as destination management organizations and chambers of commerce throughout the west.

Educational Credentials:

• Bachelor of Science (communications), Northwestern University
• Master of Public Administration (MPA), University of Southern California

Post-graduate Professional Certificates
• Management Development for Entrepreneurs (MDE), UCLA Anderson School of Management,
• Organization and Leadership, UCLA Extension
• Instructor, UCLA Extension Hospitality and Foodservice Marketing