Our Approach & Process

LSC is a Unique Research Firm

Many market researchers are generalists spanning a range of products or industries. We built our singular experience and expertise over years of employment in and consulting to economic development sectors of travel/tourism, retail, cultural arts and education. As such we understand and speak our client's language and their specific needs and challenges. From this comes opportunity!

As well, we go beyond the numbers, with credible research methodology, acessible reporting, thoughtful and applicable data-based analysis.

We approach project design, implementation and analysis in collaboration with clients, and engage other experts as needed, each specifically tailored to client needs and goals.

Our Values


Our approach is to work collaboratively with clients at each step of a project to understand their perspective, assess needs, report progress, review findings, and provide the basis for implementation strategies.

Research Underlies Sound Decision Making

We believe that sound decision-making is based on credible, reliable, replicable and applicable research methodology and interpretation of the results.

Various Approaches & Tools

Projects are designed and conducted considering research approaches that ensure how to best address clients’ specific issues and/or identify specific opportunities.

Understandable and Usable Results

We produce research analyses that are understandable and usable. Documentation explains the research purpose and process, with supporting data clearly presenting the results. Ultimately, our product is designed to help clients understand their current market, identify needs, next steps, and new opportunities and as the basis for decisions to satisfy needs and objectives.

Download our market research process chart.

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